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My name’s Anna Helm Baxter and I’m the writer behind London Foodie in New York- a blog about cooking and eating and a life that’s always getting in the way.   I’m 26 years old half-brit/half yank with an addiction food and a particular passion for baking.  I’ve spent my life moving back and forth between the UK with the result that I’m a rather confused individual and have adopted quite an unusual accent. I trained at Leiths School of Food and Wine in London where I received a 1st class diploma despite my reluctance to stick to the rules and make my food look perfect. It’s a wonder that I ever got into food styling.


Prior to moving to New York I graduated from the University of East Anglia in 2004 with a degree in Drama and Creative Writing. After a life-altering internship with Jamie Oliver’s Food stylist, Ginny Rolfe I decided to go to cooking school. After finishing I tested and developed recipes and assisted food stylists at magazines such as BBC Good Food magazine and Woman & Home and on cookbooks. I also worked with food stylists on Commercials and TV shows such as Taste, Ready Steady Cook, Jamie at Home and The “F” Word. On moving to New York, with a handful of names jotted in a recipe testing notebook I landed a job at the Today Show on NBC. It was time to move on and in April of 2009 I left NBC for the scary world of freelancing. From then I’ve worked with the Barefoot Contessa, Regis & Kelly and I’m currently working on another exciting project with Jamie Oliver, which will air on ABC in Feburary 2010.


My food and writing experience comes from life that I have had living between two countries and the frequent traveling that I am fortunate enough to do. Everywhere I go, everyday, it’s always about the food. London Foodie in New York came to me on a whim after spending days trying to create a title when all I really wanted to do was get writing.


This is the question that a foodie gets asked most often. The truth is, I fell into food. Even though many of my memories growing up revolved around food, I was essentially a picky eater until I left home. Finally having to fend for myself I spent hours at Uni making dinner for myself and baking cakes for my friends birthdays. My collection of cookbooks soon outnumbered my number of college texts and it was pretty obvious at the end of three years studying to be an Actor that I was destined for a different career.


There is a generation of young men and women out there who have grown up not learning how to cook but wanting to know how. I write because I believe that it’s possible to become a great cook or just a somebody who can put dinner on the table for friends/family without formal training. People don’t cook because they don’t have time and because they are scared. My recipes are easy, quick and hopefully not too scary!  There are recipes perfect for a work night when you want something quick and healthy and there are indulgent deserts to take along to a weekend potluck and impress your friends with. Cooking isn’t half as hard as one might think- and I try to make my recipes flexible allowing for you to alternate ingredients without thinking it might make the recipe fail. And on the note of failure I should add that some of my greatest successes were the result of what I thought might be a failure.

I know a lot of fussy eaters. My family are all them and instead of getting upset about it I’ve learned to embrace them. I’ve learned to cook delicious recipes that are gluten free, dairy free, soy free, wheat free….you name it. Most of my recipes are adaptable or offer suggestions on how to adapt.


I am a notoriously messy cook so my policy is to always wear an apron. But if you want to know my food habits well the list is endless but I’ll just let you in on a few….

1/ Sucking on mango seeds- you have to go at it and just hope you don’t loose too many of the juices to your chin.

2/ Eating Marmite with peanut butter- try it, I promise it will change your life.

4/ Scraping the sides of a lasagna dish after the lasagnas been eaten- disgusting, I know but I just can’t resist those crispy burnt edges of cheese.


All recipes , unless mentioned are photographed at home using a Canon SD1000 camera or most recently my Canon Rebel XLS. I test all of my recipes using the metric system and more recently in cups. Please see the notes page for further explanations on how I test my recipes. If you do not recognise an ingredient, it is probably because like my spelling and grammar I try to stick to using ‘English’ English. Although, these days I do sometimes forget what is English and what is American so please see my translations page for further guidance.


Please feel free to get in contact with me and comment on any recipes that you have tried or ones that you would like to see more/less of. I try to respond to all comments.

Please enjoy, critisise and tell me where I can improve.

Contact me

32 Responses to “About”

  1. 1 Michael Dorris July 18, 2007 at 3:18 pm

    well, your writing is great and very enjoyable to read. Best of luck with this blog, you never know what comes of it or whom may be reading it. I like the Welly Boots and Chocolate Flapjacks blog, very entertaining.. WHat is the best time to call you, I want to speak with you about some work, an idea that has been going on for about a month, i forgot to mention it to you when I saw you at Kelly’s. talk to you soon

  2. 2 Buff August 10, 2007 at 2:06 pm

    Oh, I just love your stories. I want to come to NYC and have you cook for me.


  3. 3 Your Fave Aunty Nicky!! September 4, 2007 at 12:26 pm

    wicked!! off to get all the ingredients for the feta salad, love and kisses N xx

  4. 4 Cici January 12, 2008 at 10:52 am

    Ever since we visited friends up in Toronto I am looking to locate a store in NYC that sells frozen Yorkshire Puddings and also Crumpets. Any suggestions???

  5. 5 Anna Helm January 12, 2008 at 11:04 am

    Hi cici- im going to Myers of Keswick today so i will look out for frozen yorkshire puds and crumpets- i have a recipe online for yorkshire puds though if you’re feeling daring!!

  6. 6 Joe March 3, 2008 at 5:31 pm

    Hi, Anna.

    I really enjoy your blog! Keep ’em coming.

    I couldn’t find an email address for you, but wanted you to check out a service we just launched called Outalot:

    Outalot is a location-based guide, available now for just New York City, that makes it easy for users to find nearby restaurants, bars, and movie theaters. It’s available online, on iPhones, and on other mobile phones.

    You can rate, comment, and tag places in Outalot. You can also “bookmark” favorite places around town and share them with your friends. Think of the service as social bookmarking, but for physical places rather than URLs.

    We’re very eager for feedback, so if you find time to check out the service, please let us know what you think of it.

    Thank you,

    Joe Cohen

  7. 7 Claudia D'Arcy March 13, 2008 at 4:44 pm

    Hello !
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  8. 8 Thom May 27, 2008 at 2:06 pm

    Ah, thank god for this blog! It’s about time I found this. Recipe for chip shop curry anyone?? – Thanks.

  9. 9 Rachael Bell June 25, 2008 at 8:24 am

    Hi Anna,
    Torrey and I had a great time meeting you and Don at the backyard party.
    I wanted to invite you both to Barbes, on the F in Park Slope, tonight at 8pm, my band Norden Bombsight is playing in back. There’s a $10 cover I’m afraid.

  10. 10 Nicola Black July 31, 2008 at 3:31 pm

    Hi Anna

    Thanks heaps for your blog, is great and actually pretty inspirational. I am currently looking at food styling as a career and wanted to know if you had any bits of advice. Also what course was it that you did at Leiths?
    Thanks heaps, is always great reading your blogs, dying to try out the oatmeal, choc chip and avocado cookies, sound yum!!
    Kind Regards

  11. 11 johnbellone October 21, 2008 at 3:48 pm

    The pumpkin muffins look like something that I’m going to try over the weekend. Its amazing to see that a fellow person-working-in-New-York was the one that posted up the recipe. Now I just hope that I don’t screw it up!

  12. 12 Maddy March 26, 2009 at 8:21 pm

    Hi Anna,

    I came across your blog while attempting to research food styling work in London. Ironically, I am an American food lover (from just outside NYC), whose been living in Sydney for a few years, and will be moving to London in 2-3 months.

    Would you mind if I asked you a few questions about the food media industry in London? It would be incredibly helpful as I have no contacts in Londontown….

    Hope to hear from you soon!


    PS – I look forward to testing out your Yorkshire puddings when I land and since you’re in NY, do you think you could create a Black and White cookie recipe? I have never seen one in Sydney…

  13. 13 sos August 30, 2009 at 9:24 am

    lovely website. gorgeous photos. do you use the kit lens with your canon rebel or did you buy the macro lens, too?

  14. 14 Anna Helm August 30, 2009 at 12:38 pm

    sos- thanks so much! I’ve always thought my photos were pretty rubbish! I just use the kit lens- I’ve been thinking of investing in a macro lens but recently bought a tripod which has helped loads.

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